In a digital world where video content is king, choosing the right AI video editing software can make or break your online presence. Whether you’re a seasoned content creator, a marketer, or just someone looking to spruce up your social media feeds, the demand for high-quality videos is undeniable.

That’s why we’ve got a treat for you today: an in-depth, side-by-side comparison between two leading platforms in the AI video editing space—Pictory and InVideo.

What exactly makes these two platforms tick? Who are they best suited for? And most importantly, which one should you invest your hard-earned money in? If these are the questions swirling around in your mind, then you’ve come to the right place.

Buckle up, because we’re about to take a deep dive into the intricate worlds of Pictory and InVideo, dissecting every feature, every pricing plan, and every pro and con to help you make an informed decision.

This Pictory vs InVideo comparison aims to serve as your ultimate guide, arming you with all the information you’ll need to pick the right AI video editing tool for your specific needs.

Stay tuned as we explore everything from user-friendliness and feature sets to pricing and customer support. Let’s get started!

Pictory: A YouTuber’s Paradise

Pictory ai

Let’s kick off with Pictory, an AI video editing platform that’s garnered attention for its user-friendly interface and a toolkit designed specifically for non-professionals. Launched in September 2019, Pictory has rapidly gained traction, boasting a whopping 683,042 monthly visitors according to Crunchbase. This AI-driven web application raised an impressive $2.1 million in its 2022 funding round, underscoring its growing reputation.

Designed with YouTubers, bloggers, and influencers in mind, Pictory excels in creating high-quality shorts and promo videos. It offers a slew of features that automate the video content creation process, saving you time and effort. With text-to-video functions and an expansive AI voice collection, it’s not hard to see why Pictory is gaining fame among YouTubers and influencers.

For a more detailed dive into Pictory’s capabilities, check out this in-depth review of Pictory.

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InVideo: An All-in-One Powerhouse

On the flip side, we have InVideo, a platform that’s built to impress with its diverse set of features. Whether you’re a beginner or a seasoned video editor, InVideo has something for everyone. With a large library of stock videos and templates, it aims to make your video creation journey as seamless as possible. InVideo offers advanced features like video stabilization, brand overlay, and even color correction, elevating your videos to a professional standard.

1- Cutting Through the Noise: Features Comparison of Pictory vs InVideo

When you’re in the market for an AI video editing tool, the feature list can make or break your decision. Both Pictory and InVideo come packed with a range of features designed to make your video creation process as seamless as possible.

Pictory’s AI-Powered Capabilities

Pictory has leveraged AI technology to produce an intuitive platform. One of its most talked-about features is its AI video generator that can transform blog posts and scripts into fully-realized videos. Imagine taking a well-researched blog post and converting it into an engaging video within minutes—sounds like a content creator’s dream, right?

If you are a YouTuber, Pictory offers an expansive collection of AI voices, enabling you to create a faceless YouTube channel. For TikTok and Instagram influencers, Pictory’s video trimmer is a real time-saver, letting you create reels and shorts effortlessly.

The Comprehensive Suite by InVideo

On the flip side, InVideo is your Swiss army knife for video creation. The platform offers video stabilization and brand overlay features, allowing for a more professional look. In terms of assets, InVideo’s media library is beyond extensive, dwarfing Pictory’s by millions. Whether you’re looking for stock videos, templates, or graphic assets, InVideo has got you covered.

InVideo also stands out for its mobile app, a feature that Pictory currently lacks. For those always on the move, this means you can edit videos right from your pocket.

And the Winner Is…

When weighing Pictory vs. InVideo in the features department, InVideo has a slight edge thanks to its mobile app and a more comprehensive media library. However, for those who crave simplicity and rapid content conversion, Pictory might be the go-to choice.

Usability Face-Off

While features may draw you into a platform, the ease of use will determine whether you stick around. In this section, we dissect the user-friendliness of Pictory and InVideo, two platforms with differing philosophies on user interaction.

Effortless Navigation with Pictory

Pictory is engineered with simplicity in mind, aiming to democratize the video editing process. Within 30 minutes of logging in, even a novice can start creating videos, thanks to its intuitive interface. The tool strategically markets itself towards internet publishers, emphasizing that technical skills are not a requirement.

Pictory’s interface is more navigable, making it easier to find functions and settings. This ease of use is particularly beneficial for YouTubers and influencers who need to produce content rapidly without wading through complex menus and settings.

Advanced, Yet Approachable: InVideo

While InVideo offers more advanced features, it does so without significantly complicating the user experience. That said, newcomers may find the platform’s array of buttons and menu options intimidating. However, InVideo counters this by providing a wealth of learning resources, including a dedicated YouTube channel filled with tutorials, as well as responsive customer support that’s available around the clock.

For those who are interested in leveraging AI for SEO benefits, both platforms offer various capabilities that are worth exploring.

User-Friendly Victor: It’s a Draw

When it comes to Pictory vs InVideo in terms of usability, the winner might depend on your specific needs. Pictory is your best bet if you’re looking for a platform that lets you hit the ground running, whereas InVideo is a better fit if you’re willing to climb a slightly steeper learning curve in exchange for advanced features.

2- An In-Depth Look

When it comes to features, both Pictory and InVideo offer a treasure trove of options that cater to different types of users. However, they excel in different areas, making the “Pictory vs InVideo” debate even more intriguing.

AI Video Editing & Text-to-Video

Starting with Pictory, the platform’s most exciting feature is undoubtedly its AI video editing capabilities. With Pictory, you can easily convert a script or a blog post into a complete video. This is a lifesaver for bloggers and YouTubers looking to diversify their content without spending hours learning complex editing software. Imagine turning your written words into visual art with a few clicks—sounds almost magical, doesn’t it?

In contrast, InVideo focuses less on AI and more on providing a robust set of features. For example, it offers video stabilization, color correction, and even a branding overlay option. These might be a bit advanced for complete beginners but are a goldmine for experienced video editors who want granular control over their projects.

Library and Asset Availability

One area where InVideo unquestionably triumphs is its extensive library of assets. With a whopping 8 million media files at your disposal, the sky’s the limit for your creativity. Pictory also offers a large media library, but it’s not as exhaustive as InVideo’s.

Video Trimming and Editing

Let’s talk about video trimming and editing, shall we? Pictory provides a video trimmer that’s particularly handy for creating reels of images and shorts. This feature is a blessing for TikTok and Instagram influencers looking to create quality content with minimal fuss.

On the flip side, InVideo allows you to splice and trim your videos with a more in-depth set of tools. You can change the aspect ratios, add multiple layers, and even use multiple audio tracks—something that Pictory lacks.

User-Friendliness vs Advanced Features

Pictory is designed with simplicity in mind. Its user-friendly interface is a major draw for beginners or anyone who wants to create quick, easy videos. Meanwhile, InVideo offers a feature-rich environment that might take a bit more time to get used to but is more rewarding for experienced editors.

Mobile App Availability

It’s worth noting that InVideo also offers a mobile app—a feature that Pictory currently doesn’t provide. If you’re someone who likes to edit videos on the go, InVideo would be the better choice for you.

The Verdict on Features

In the battle of features in this “Pictory vs InVideo” saga, it’s clear that each platform caters to a specific set of needs. If you’re a beginner or a social media influencer, Pictory’s simplicity will be more appealing. If you’re an advanced user looking for more control over your editing, InVideo offers a wider range of features to satisfy your needs.

3- Pricing Models

Choosing a video editing platform usually involves evaluating costs along with features. Both Pictory and InVideo offer a variety of pricing tiers designed to suit different needs. Let’s dissect their pricing models to see which platform offers better value for your investment.

InVideo Pricing Breakdown

  • Free Plan: If you’re new to video editing and want to test the waters, InVideo offers a free plan with:
    • 6000+ Video Templates
    • 3M+ Standard Media Library
    • AI Script Generator
    • Automated Text to Speech
    • Team Collaboration
  • Business Plan: Targeted at small businesses, educators, and influencers, this plan costs $15 per month (billed annually at $180). It offers:
    • No Watermarks
    • 60 HD Video Exports/month
    • 10 iStock Media/month
    • 1M+ Premium Media Library
    • 20 Background Removals/month
  • Unlimited Plan: Suited for agencies and larger teams, this plan costs $30 per month (billed annually at $360). It includes:
    • Unlimited HD Video Exports
    • 120 iStock Media/month
    • 1M+ Premium Media Library
    • 40 Background Removals/month

Pictory Pricing Breakdown

  • Standard Plan: Designed for novice video creators, this plan is priced at $23 per month. It includes:
    • 30 videos per month
    • Text-to-video projects up to 10 min
    • 10 hours of video transcription/month
    • Editing of existing videos up to 1 hr long
    • 3 Customizable Branded Templates
  • Premium Plan: Targeted at professional creators and small to mid-sized organizations, this plan costs $47 per month. Features include:
    • 60 videos per month
    • Text-to-video projects up to 20 min
    • 20 hours of video transcription/month
    • Editing of existing videos up to 3 hrs long
    • 10 Customizable Branded Templates
  • Teams Plan: Ideal for teams of video creators, this plan is priced at $119 per month. It offers all Premium features plus:
    • 3 User Accounts
    • 90 videos per month
    • Text-to-video projects up to 30 min
    • 20 Customizable Branded Templates

Both platforms offer a 7-day money-back guarantee and a free trial to help you decide. InVideo’s plans are generally more budget-friendly, especially for small businesses and individual creators. However, Pictory offers more flexibility in its video and transcription limits, making it a more scalable solution for those with more extensive needs.

Conclusion: The Final Verdict

Choosing between Pictory and InVideo can be a challenging decision, especially when both platforms offer a comprehensive set of features tailored for various users, from beginners to professionals. Here’s a quick recap to help you decide:

  • Feature-Richness: Both platforms come loaded with a myriad of features, including text-to-video capabilities, AI script generators, and a rich media library. However, Pictory seems to excel in transcription services and longer video editing limits, making it a robust choice for more extensive projects.
  • Ease of Use: InVideo is highly intuitive and can be an excellent pick for those starting in video creation. Pictory, while powerful, may have a steeper learning curve, especially for the uninitiated.
  • Pricing: InVideo offers budget-friendly plans, particularly for individual creators and small businesses. Pictory’s pricing scales well for more extensive needs, and it offers more customization in its video and transcription limits.
  • Community and Support: Both platforms have active communities and offer strong customer support, ensuring you’re never alone in your video creation journey.

In the end, your choice between Pictory vs InVideo will largely depend on your specific needs, your budget, and the scale of your projects. Both platforms have their merits, and you can’t go wrong with either. However, always consider your long-term needs while making a decision, as switching platforms later could mean a new learning curve and migration challenges.

We hope this detailed comparison helps you make an informed choice. Happy video creating!

Frequently Asked Questions (FAQ)

Which is better, Pictory or InVideo?

Determining which platform is “better” depends on your specific needs. If you’re looking for more extensive projects that require longer video lengths and advanced transcription services, Pictory is the platform for you. On the other hand, if you’re a beginner or small business looking for a cost-effective and straightforward solution, InVideo may be the better choice.

Is Pictory AI worth it?

Is Pictory worth it? Absolutely, especially if you have complex projects that require a variety of features like text-to-video capabilities, high-level video transcription, and automated voice-overs. Pictory offers a robust set of tools to help you create professional-level videos.

What is Pictory best for?

Pictory is best for creators who need to produce long-form videos and require advanced features like text-to-video projects of up to 30 minutes, voice-over synchronization, and Hootsuite integration. It is also ideal for small to mid-sized organizations and teams of video creators.

Is InVideo worth it?

InVideo offers great value for its price, especially for individuals and small businesses. The low-cost plans provide access to a rich library of media and templates, making it easy for anyone to start making videos. Plus, the platform is user-friendly, making it a good choice for those who are new to video editing.

What are the disadvantages of InVideo?

While InVideo is a fantastic tool for straightforward video editing tasks, it may fall short for users who require more advanced functionalities, such as lengthy transcription services or intricate video customization. Its feature set might be limiting for more seasoned video editors or larger businesses with complex video editing needs.

About the Author: Bassem M.

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Bassem Mostafa is the founder and lead market analyst at Globemonitor Market Research Agency. With a Bachelor's degree in Business and a deep-rooted passion for writing, he simplifies complex market data and insights for entrepreneurs and business enthusiasts.

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