In the rapidly evolving digital age, one problem that marketers and content creators often face is grabbing the attention of their target audience. As people’s attention spans dwindle, traditional methods of delivering content, such as long-form articles and blogs, are becoming less effective.

So, what’s the solution? Pictory AI, an advanced, affordable, and user-friendly tool that transforms lengthy written content into short, compelling videos.

Pictory AI, a brainchild of entrepreneurs and technology leaders Vikram, Vishal, and Abid, serves as an essential asset in the toolbox of modern digital marketers.

With its powerful features, this AI-based video generator software streamlines the process of creating engaging video content. It intelligently extracts meaningful information from extensive articles or scripts and condenses them into captivating, social-media-friendly videos.

This solution not only saves time but also increases your online traffic, enhancing your Google ranking and SEO work.

As we delve further into this comprehensive Pictory AI review, you’ll discover why this AI tool is rapidly becoming a go-to for businesses and content creators around the globe.

While our focus in this article is on the Pictory AI, if you’re interested in seeing how it stacks up against other tools, particularly InVideo, check out our side-by-side comparison post: Pictory vs. InVideo

What is Pictory AI used for?

Pictory AI is designed to help users effortlessly convert their lengthy articles or scripts into captivating, short-form videos.

Its intelligent technology scans your text, identifies the key points, and transforms them into a compelling video format. This is a unique solution, particularly beneficial for content marketers, social media influencers, educators, and businesses.

This AI-powered tool stands out by saving you significant time and effort. Instead of manually extracting the main ideas from an article and developing a video script from scratch, Pictory does the heavy lifting for you.

With a few clicks, you can generate a video that encapsulates the essence of your content in an engaging, digestible format.

Beyond just summarizing content, Pictory has a knack for making your videos social-media-friendly. It recognizes that today’s audience craves bite-sized, engaging visual content, and it delivers just that.

The result? You get a boost in digital traffic, increased audience engagement, and enhanced online visibility.

The cherry on top is that Pictory is a cloud-based solution. You can access it from anywhere as long as you’re connected to the internet. Plus, you get to try it out for free before deciding on a subscription.

In essence, Pictory AI serves as your go-to tool for turning written content into engaging video narratives, perfect for today’s fast-paced digital world.

Who Uses Pictory AI?

Pictory AI’s intelligent and efficient video creation capabilities can be a game-changer for a broad spectrum of users. Here are some specific groups who stand to gain immensely from this innovative tool:

  1. Youtube Creators: If you’re making videos for YouTube, Pictory is a great helper. It makes video creation quick and easy.
  2. Marketers: Pictory can turn plain blogs into cool videos. This can help to get more people interested in what you’re marketing.
  3. Social Media Managers: With Pictory, you can create short, fun videos that are perfect for social media. This can help you reach more people and get them to engage with your posts.
  4. Agencies: If you’re managing content for different clients, Pictory can save you time. It helps you make high-quality videos quickly.
  5. Bloggers: Pictory lets bloggers turn their writing into videos. This can help you reach more people and boost your blog’s visibility online.
  6. Course Creators: If you’re creating online courses, Pictory can turn your written content into easy-to-understand videos. This can help your students learn better.
  7. Coaches: Pictory is great for online coaches. You don’t need to be a pro at making videos – Pictory makes it easy.
  8. Vidnami Users: If you used Vidnami, Pictory is a good replacement. It offers cool features like video summarization and captioning.

Pictory Pricing and Plans

Pictory AI Pricing

Pictory AI has a broad range of offerings across several pricing plans, with all-inclusive AI features.

Whether you’re just beginning with video creation or you’re on a professional video creation team, the plans are designed to deliver value. Here’s a comprehensive breakdown:

All Pictory Plans Include:

  • All AI-enabled features
  • Text To Video Creation
  • Automatic captioning & subtitles
  • Choice of 16:9, 1:1 or 9:16 aspect ratios for text-to-video
  • Full access to 3+ million licensed stock videos and images
  • Option to start with a free trial and upgrade or swap anytime

1. Free Trial:

Wondering how to use Pictory AI for free? Pictory offers a free trial that allows you to create 3 video projects, each up to 10 minutes long. It’s a great starting point to test the capabilities of the software.

2. Standard Plan:

Best suited for creators just starting out with video, it costs $23 per month and includes:

  • 1 User Per Account
  • 30 videos per month
  • Text-to-video projects of up to 10 min in length
  • 10 hrs of video transcription/month
  • Edit existing video recordings up to 1 hr long
  • 3 Branded Templates that you can customize and save
  • Access to 5,000 music tracks
  • 34 text-to-speech AI voices

3. Premium Plan:

This plan, costing $47 per month, is designed for professional creators & small to mid-sized organizations. It includes:

  • 1 User Per Account
  • 60 videos per month included*
  • Text-to-video projects of up to 20 min in length*
  • 20 hrs of video transcription/month*
  • Edit existing video recordings up to 3 hrs long
  • 10 Branded Templates that you can customize and save
  • Access to 10,000 music tracks
  • 60 text-to-speech AI voices
  • Automatic voice-over synchronization
  • Automatic video highlights
  • Hootsuite integration
  • Bulk download of videos to CSV

*You can buy additional videos & transcription hours in-app.

4. Teams Plan:

At $119 per month, this plan is perfect for teams of video creators who collaborate and share content. It includes:

  • All Premium Features PLUS
  • 3 Users Per Account*
  • 90 videos per month included*
  • Text-to-video projects of up to 30 min in length*
  • 20 Branded Templates that you can customize and save
  • Access to 15,000 music tracks
  • Sharing & Collaboration Features

*You can adjust users, videos, and video length directly within the app.

Each of these plans is designed to accommodate the unique needs of different users, with the flexibility to change plans and buy additional resources as needed.

Pictory AI Features

Pictory furnishes you with a comprehensive suite of features, perfect for various purposes. Here’s an extensive overview:

1. Script to Video:



Great for YouTubers, Marketers, and Course Creators. The feature lets you:

  • Create videos in just minutes, saving precious time.
  • Use powerful AI that does the work for you.
  • Avail professional quality with over 3 million video clips.
  • Add narration using your voice or AI.
  • Leverage cloud-based operations suitable for any computer.

Pictory’s advanced AI automatically creates videos from your scripts, offering a convenient solution to all your video creation needs.

2. Blog to Video:


This feature is perfect for personal bloggers and companies, enabling them to:

  • Increase engagement by turning blog posts into videos.
  • Create videos quickly and easily with AI.
  • Use over 3 million video clips and images, and 15k music tracks for stunning quality.
  • Add speech with your own voice or realistic AI voices.
  • Enjoy cloud-based operation on any computer.

Pictory uses AI to transform your blog posts into stunning videos, streamlining your content creation process.

3. Edit Video Using Text:


Ideal for editing webinars, podcasts, and Zoom recordings. You can:

  • Edit videos using text, offering a simple way to modify content.
  • Save time, as even long videos take just minutes to edit.
  • Automatically add captions to grow your audience.
  • Add custom branding to build your brand.

Pictory’s potent AI enables you to edit videos using text, bypassing the need for complex software.

4. Create Video Highlights:


Perfect for creating trailers and sharing short clips on socials. This feature allows you to:

  • Boost engagement with short, engaging video clips.
  • Increase webinar attendance and sales with trailer videos and sneak peeks.
  • Publish the videos across all social sites seamlessly.

Pictory’s AI automatically creates short videos from your longer videos, giving you maximum returns on your video creation investments.

5. Auto Caption Videos:


Ideal when you aim to maximize your reach. It helps you:

  • Extend your reach, as captions attract more viewers.
  • Increase content accessibility.
  • Boost SEO and rankings on Google & YouTube.
  • Save time and money, avoiding the need for outsourcing.
  • Maintain clarity with high-accuracy captions.

Pictory offers a fast, easy, and cost-effective solution for captioning videos, ideal for webinars, demos, e-Learning, video podcasts, and more.

6. Auto Summarize Long Videos:


When long needs to be short, Pictory has got you covered. You can:

  • Grab attention with AI summarizing your key points.
  • Boost engagement with short clips.
  • Repurpose long content into short, engaging snippets.
  • Enjoy automatic captioning for viewers at work.
  • Use the feature on any computer, thanks to its cloud-based operation.

Pictory’s AI automatically churns out short summary videos from your webinars, podcasts, and Zoom recordings in mere minutes.

Pictory AI In-Depth Review: Our Experience

After spending a considerable amount of time exploring Pictory, we are excited to share our in-depth review of this AI-powered video editor. Our evaluation is a comprehensive blend of exploration, hands-on use, and analysis of the features that Pictory provides.

User Experience

Right off the bat, Pictory’s user interface is clean, intuitive, and easy to navigate even for those with minimal technical know-how. Whether you’re a YouTuber, a marketer, a course creator, or a blogger, you’ll find it straightforward to start turning your script or blog post into a video.

Feature Analysis

1. Script to Video

Creating videos from scripts is a breeze with Pictory. All we had to do was feed in our script, and Pictory used its advanced AI to convert it into a well-structured video. This feature was not only time-saving but also eliminated the need for any technical skills.

2. Blog to Video

Turning blog posts into videos was just as straightforward. We were impressed by the speed of conversion and the overall quality of the videos, which included access to a library of over 3 million video clips and images.

3. Edit Video Using Text

For podcasters or webinar creators, Pictory feature of editing video using text is a game-changer. You can easily cut parts of the video just by removing text from the transcript, a unique approach that saves an enormous amount of time.

4. Video Highlights Creation

Pictory AI’s AI-driven system auto-generates short highlight reels from longer videos. This feature was a standout for us as it enables easy repurposing of content for social media, providing maximum value for effort.

5. Auto Caption Videos

The auto caption feature ensures that your content is accessible to everyone. The accuracy of the auto-generated captions was impressive, further enhancing the inclusivity and reach of the videos.

6. Auto Summarize Long Videos

In our test, we found that this AI-powered feature worked excellently, condensing long videos into short, engaging clips that retained the key points of the original content.

Pictory Pros and Cons


  • Easy-to-use and intuitive interface.
  • Variety of features suitable for different user groups.
  • High-quality video output with access to a vast media library.
  • AI voice-over is realistic and clear.
  • Automatic captioning and summarizing features increase content accessibility and engagement.


  • Some advanced editing features may not be present as compared to traditional video editing software.
  • Depending on the plan, there may be limitations on the number of videos you can produce in a month.


Pictory AI is a game-changer in the realm of video creation. Whether you’re a blogger, marketer, or educator, this AI-powered video editor is your go-to tool to transform text into engaging videos, thanks to its AI-powered features. Its intuitive interface makes video creation a breeze, even for the tech-shy.

The variety of plans, each with unique capabilities, are designed to suit different needs and budgets. So whether you’re flying solo or part of a team, Pictory has got you covered.

Try it out for free now and experience firsthand how Pictory can elevate your video content. If you decide to purchase, use the promo code “bassem64” to enjoy a 20% discount.

Frequently Asked Questions

1. What is Pictory used for?

The tool serves a multitude of purposes. Its AI-powered video editing can clean up your videos, insert logos, add intros and outros, and create highlight reels. It can even repurpose longer video footage. Moreover, The tool can automatically transcribe, caption, and summarize your videos. It also offers narration options, allowing you to narrate the videos yourself, use an AI voice, or simply use text.

2. How Long Is Pictory’s Free Trial?

Pictory offers a free trial that allows you to create three videos, each up to 10 minutes long. After that, you’ll need to subscribe to a paid plan to continue using the service.

3. Does Pictory Provide a Money-Back Guarantee?

Yes, the Company does offer a money-back guarantee. If you’re not satisfied with the service after 15 days, simply contact customer service and they’ll refund 100% of your money, no questions asked.

About the Author: Bassem M.

Bassem Mostafa is the founder and lead market analyst at Globemonitor Market Research Agency. With a Bachelor's degree in Business and a deep-rooted passion for writing, he simplifies complex market data and insights for entrepreneurs and business enthusiasts.

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