Starting a business is often portrayed as a glamorous and exciting adventure, a path to financial freedom and personal fulfillment. Our screens are flooded with images of innovative startups disrupting industries and entrepreneurs becoming overnight successes.
While these stories can be inspiring, they often paint an incomplete picture of the entrepreneurial journey. The reality is that launching and growing a successful business is a challenging undertaking, filled with uncertainties, obstacles, and the constant need to adapt.
Many aspiring business owners begin their ventures with enthusiasm and passion, but without a clear understanding of the fundamental assumptions they should be making. This lack of realistic expectations can lead to disappointment, frustration,