What must an entrepreneur assume when starting a business?

When starting a business, an entrepreneur must assume several key factors that directly impact the chances of success. Whether you’re launching a small business or a larger venture, it’s crucial to understand that your success will depend on how well you recognize market demand, manage financial risks, and implement a strategic marketing strategy. These assumptions form the foundation for a solid business plan and ensure that you’re prepared to face the challenges of the business world.

According to the American Institute of Stress, about 80% of workers feel stress on the job, and nearly half say they need help in learning how to manage stress. For entrepreneurs, these numbers can be even more striking. The uncertainty and high stakes involved in starting a new business can exacerbate these feelings.

As a strategic management lecturer and co-founder of Globemonitor, I’ve worked with many new entrepreneurs who failed to acknowledge these assumptions, leading to costly mistakes.

In this blog post, I’ll guide you through what must an entrepreneur assume when starting a business, backed by real-life examples, to help you better navigate the path to success.

What must an entrepreneur assume when starting a business?

1. Balancing Personal Life and Business Responsibilities