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Dr. Loaloa Riad is a business university lecturer with a Ph.D. in Strategic Management and a master's in Organizational Behavior. As co-founder of Globemonitor, she helps businesses harness market data to develop winning strategies.
Latest Posts
Introduction to Market Research
Why Premium Market Research Services Are the Key to Strategic Business Growth
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TAM SAM SOM
Market Sizing Cheat Sheet: Essential Techniques and Tips
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TAM SAM SOM
How to Do Market Sizing for B2B Tech Companies: A Comprehensive Guide
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TAM SAM SOM
How Do VCs Evaluate TAM: 5 Critical Factors
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TAM SAM SOM
How to Easily Calculate Your Serviceable Obtainable Market (SOM) in 2024
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TAM SAM SOM
What is serviceable addressable market (SAM) and How to Calculate It?
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TAM SAM SOM
What is Total Addressable Market (TAM) and How to Calculate It?
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TAM SAM SOM
Understanding TAM SAM SOM: The Key to Accurate Market Sizing
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Introduction to Market Research
How is Strategic Market Research Used to Drive Success in 2024
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Introduction to Market Research
Top 100 Market Research FAQs
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